Search Engine Marketing Specialist

 

Vibes Interactive is the premier interactive solutions provider for the vacation industry, providing a true global product line that drives and supports performance-based marketing initiatives for small and large companies in the vacation rental space. Vibes provides a dynamic, fast-paced environment – ideal for sharp, high-energy individuals who are ready to make a significant contribution to transforming the vacation rental and ownership industry landscape.

We are seeking an energetic and motivated Search Engine Specialist Manager to join our team of vacation marketing professionals. The Search Engine Specialist is a detail-oriented, hands-on web marketing enthusiast, responsible for the bottom-line success of search engine marketing, social media network and other online marketing campaigns. Partnering with the creative, technology and program management teams, this individual will develop, manage and optimize online marketing campaigns and reporting. This individual will possess a strong online marketing background, superb analytical and communication skills, ability to work with and grow teams, and be a proactive self-starter.

 

Primary Responsbilities Include:

• Develop, implement, manage and optimize paid search listings (PPC) for multiple sites across a range of search engines and other paid search suppliers, making both supplier and implementation recommendations for continual improvement
• Perform analysis, testing, and reporting of search marketing campaigns and provide recommendations based on traffic patterns, navigation paths, bounce rates, conversion trends, etc.
• Manage online marketing initiatives including SEO, SMO, affiliate programs, email marketing, etc.
• Collaborate with internal teams and partners to create promotional programs and web-based customer acquisition campaigns for vacation products
• Continually discover and leverage best practices and new tools within the online marketing domain as applicable to the leisure travel industry

Experience Required:

Total of 2 to 3 years of online marketing experience, which includes:

• 1+ years experience in search marketing with a demonstrated track record of success in developing and managing PPC across GOOGLE, YAHOO and MSN. Must be fluent in the search landscape, including performing competitive analysis, keyword development, tracking tools, bid-management systems and reporting tools
• Experience in analyzing marketing metrics, quantitative evaluations of marketing efforts, establishing test methodologies, and analyzing results.
• Experience in SEO, SMO, affiliate and/or e-mail marketing programs.

Qualifications Required:

• Bachelor’s Degree – Marketing or Business preferred
• High level of proficiency using Microsoft Office suite, especially Excel
• Excellent organizational, verbal/written communication, teambuilding and project management skills
• Strong understanding of web marketing disciplines and practices

You must be able to commute daily to Northfield, IL. We are not seeking any outsourcing companies, freelancers or applicants outside of the Chicago area at this time.

If you are looking for a position where you will make a significant contribution to a team and work on a variety of interesting projects, please submit your resume along with salary history and requirements to careers@vibesinteractive.com. Competitive compensation package is based on experience, and includes health and dental benefits.

Vibes Interactive LLC is an Equal Opportunity Employer