Press Release - January 5, 2011

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Lennon Communications Public Relations VacationStorebuilder

Lennon Communications Selected as Publicist for Vibes Interactive / Vacation Storebuilder

January 5, 2011 – Lennon Communications Group, Inc. has recently been engaged to guide public relations efforts for Vibes Interactive, LLC and their Software-as-a-Service (SaaS) platform, Vacation Storebuilder (VSB), a Chicago-based company that provides the timeshare industry and vacation rental firms with an advanced e-commerce platform for vacation rental, prospect generation, short term membership marketing, resales and an Interactive Sales System for timeshare sales.


“Having been professionally involved in the timeshare industry for close to 33 years,” commented Lennon Communications ( founder Marge Lennon, “I have had a front-row seat to the industry’s steady growth. But it’s a new world out there and technology is clearly changing everything. Today’s timeshare companies are looking for ways to tap into the growing number of online shoppers to cost effectively generate rental revenue and qualified prospects. Vibes Interactive and their Vacation Storebuilder ( platform are leading the way to provide robust solutions for the industry. I am honored by their selection of my firm and look forward to representing this highly innovative company and their team.”
Commented Sunil Aluvila, President and founder of Vibes, Interactive, “With over three decades of experience as a leading publicist for the timeshare industry, Marge is uniquely qualified to communicate our messages to businesses within our market. We are delighted to have her aligned with us to drive our public relations and media efforts in the vacation ownership industry.”


“Marge is right about technology being a significant agent of change in the timeshare industry”, added Sunil. “Technology that is based on a sound business strategy has become the cornerstone of everything our generation has accomplished and is now creating a fundamental shift in how we market, sell and rent vacation products. Vacation Storebuilder will solve the e-commerce puzzle by bringing together all the tools marketing teams need to quickly deploy websites, generate prospects, increase online rental bookings and drive revenue.”



Launched in 2010, the groundbreaking Vacation Storebuilder (VSB) is an advanced e-commerce Software-as-a-Service (SaaS) platform that enables vacation ownership companies to quickly implement and easily manage e-commerce websites for vacation rental, prospect generation (with value score), resale and short-term membership product marketing ­ on a pay-per-performance pricing model. Vacation Storebuilder’s turnkey solution provides robust websites to showcase properties with rich media, drive traffic with a built-in online marketing toolkit (SEO, PPC, Social Media and Email), and increase conversion with an integrated online booking engine. Vacation Storebuilder is a division of Vibes Interactive LLC.


Founded by Lennon in 1985, Lennon Communications Group is a Florida-based public relations, marketing and advertising firm with nearly 33 years of service as a publicist for the timeshare and hospitality industry. In addition to her role as a public relations specialist for many timeshare companies, Marge Lennon is also a frequent contributor to several industry publications, including ARDA’S Development’s Magazine and Resort Management & Operations, where she serves as Contributing Editor.


For more information, please contact:


John Slaughter
Vacation Storebuilder
847-784-9990 ext. 301


Marge Lennon

Lennon Communications





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