Press Release - January 5, 2011

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Vacation Storebuilder Names Key Executives

January 11, 2011 – Chicago, IL – Vacation Storebuilder (VSB), a division of Vibes Interactive LLC and the first all-in-one Software-as-a-Service e-commerce platform for the vacation rental and ownership industry, recently announced the hiring and promotion of key personnel to its senior management team.


Paul AdreaniPaul Adreani has joined Vibes Interactive as its Vice President of Operations to lead essential functions including product and process development, strategic partnerships, alternate distribution channels, client relations, finance, and administration. Prior to joining Vibes, Paul served as the President of Shell Vacations Club where he was instrumental in developing the SVC Points system, member benefits, inventory management, and Club servicing standards/processes. He joins the Vacation Storebuilder team with proven leadership skills and extensive experience in inventory monetization and yield management.


“Having worked with Paul to help build and grow the SVC Points program, I have complete confidence that he will be an invaluable asset to the success of Vibes Interactive and its e-commerce platforms,” said Sunil Aluvila, President & CEO of Vibes Interactive. “He will be instrumental in ensuring efficient and scalable operations of Vacation Storebuilder as it continues to gain traction as the premier Software-as-a-Service e-commerce platform in the vacation rental and ownership industry.”


John SlaughterAlso announced is the promotion of John Slaughter to Vice President of Business Development for Vacation Rental, promoted from Director of Business Development at Vacation Storebuilder. John joined the VSB team in 2010 with considerable experience in driving revenue through online marketing and distribution channels, as well as creating and managing national and regional sales and marketing programs for hospitality companies including property management companies, hotels, vacation ownership resorts and vacation rental properties.


“John has been instrumental in forging key partnerships and developing relationships in the vacation rental industry for Vacation Storebuilder in the past year,” said Sunil Aluvila. “We look to continue John’s focused efforts in the industry as we expand the reach of Vacation Storebuilder in the marketplace through our business development efforts and strategic partnerships.”




Launched in 2010, Vacation Storebuilder (VSB) is an advanced e-commerce Software-as-a-Service (SaaS) platform that enables vacation rental and ownership companies to quickly implement and easily manage e-commerce websites for vacation rental, prospect generation (with value score), resale and short-term membership product marketing – on a pay-per-performance pricing model. Vacation Storebuilder’s turnkey solution provides robust websites to showcase properties with rich media, drive traffic with a built-in online marketing toolkit (SEO, PPC, Social Media and Email), and increase conversion with an integrated online booking engine. Vacation Storebuilder is a division of Vibes Interactive, LLC.


For more information, please contact:


John Slaughter
Vacation Storebuilder
847-784-9990 ext. 301




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